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[多选题]

Advertising informs consumers about new products available on the market.It gives us i

nformation about everything from shampoo to tooth-paste to computers and cars.But there is one series problem with this.The "information" is actually very often "misinformation".It tells us the products, benefits but hides their disadvantages.Advertising not only leads us to buy things that we don't need and can't afford, but it also confuses our sense of reality.

Advertisers use many methods to get us to buy their products.One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives.Advertisements show us who we aren't and what we don't have."Why don't I have any dates (约会)？" a good-looking girl sadly asks in a commercial."Here," replies her roommate, "Try Zoom tooth-paste!" Of course she tried it, and immediately the whole football team falls in love with her."That's a stupid commercial," we might say.But we still buy Zoom tooth-paste out of fear of being unpopular and having no friends.

If fear is the negative motive (动机) for buying a product, then wanting a good self-image is the positive reason for choosing it.Each of us has a mental picture of the kind of person we would like to be.For example, a modern young woman might like to think that she looks like a beautiful movie star.A middle-aged man might want to see himself as a strong, attractive athlete.Advertisers know this.They write specific ads to make certain groups of people choose their products.

Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand instead of another.These experts tell advertisers about the motives of fear and self-image.They also inform. them about recent studies with colors and words.They have found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of buying an identical (同一的、 相等的) product with different colors.

Many people believe that advertising does not affect them.They like to think they make wise choices.Unfortunately, they probably don't realize the powerful effect of advertising.They may not clearly understand that advertisers spend billions of dollars each year in aggressive (强有力的) competition for our money, and they are extremely successful.

1.What’s the purpose of advertising()？

A.To introduce people the feature of the goods.

B.To have people to buy new products on the market.

C.To make people know how to use the products.

D.To tell people how to save money while buying goods.

2.One of the disadvantages of advertising is to().

A.lead people to buy bad-quality things

B.make people confused about choosing goods

C.make people buy more things than needed

D.inform. people the products’ benefits

3.Advertisement may make people think that()

A.their lives are not good enough

B.their behaviors are imperfect

C.they don’t have enough money to buy things

D.they look poor without buying advertise goods

4.What can psychologists tell the advertisers()

A.The reasons for bad sale of some goods.

B.What brand is better than others？

C.How to control the qualities of goods.

D.People’s opinions about current colors.

5.It’s implied in the last paragraph that those who don’t believe

advertising().

A.should refuse to buy goods advertised

B.may also be influenced by advertising

C.have more freedom to buy things than others

D.can save money without buying the advertised goods

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发布时间：2022-08-19
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更多“Advertising informs consumers about new products available on the market.It gives us i”相关的问题

第1题

The company is starting a new advertising campaign(广告战) to ____ new customers to it
The company is starting a new advertising campaign（广告战) to ____ new customers to it

s stores.

A.join

B.attract

C.stick

D.transfer

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第2题

Finding a good work-at-home job is not easy. Altho...

Finding a good work-at-home job is not easy. Although you see all the online advertising, there aren't that many of them. Those that are available may require that you live in a certain area or spend at least some time in the office. Others may be only part-time jobs. Keep in mind that the skills needed for home employment are similar to those needed for working in an office. You'll also need a home office with a high speed internet connection, phone, fax, computer, printer, and other basic office equipment. To get started, consider your job search as your job. Spend as many hours per week on your job search as you would spend working. If you're looking for full-time work, you should be spending fill-time hours seeking a job. Networking (人际关系) remains the top way to find a job and it does work. Develop contacts—friends, family, even the other job seekers—anyone who might have the information you need. You can take a direct approach and ask for job information or try a less formal approach and ask for information and advice. Contact everyone you know and tell them you want to work from home. You may be surprised by the people they know and the job information they can provide.

According to the first paragraph, it is not easy to find good work-at-home jobs because ______.

A、they are seldom advertised online or in newspapers

B、they may require that you live in a certain place

C、you are always asked to work full-time

D、you need to have a college degree

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第3题

The brand name puts a face on every company、Names like McDonald‟s, GM, Apple, Intel, and
a large number of others have long

become very popular、They‟ve also given customers a point of reference when thinking about a company、Good brand might help

companies avoid costs and bring them greater profits.

Usually companies create names that are easy to learn and remember、Firstly the name should create interest、Rhymes and humor are

some ways to gain interest, but there are others as well、Think about your customers and what would interest them、Secondly, the name

should present a picture or image、People remember them most because the name is stored in pictures and words、Thirdly, the name

should be meaningful、It can be done with lots of advertising, but names that are themselves more meaningful to customers are more

easily stored in memory、More important, the name should have meaningful associations that show the benefits customers want、Then the

name should have some emotion、Emotional associations are easier to learn and remember、The Love Boat, for instance, is very easy to

remember、Finally, the name should be simple so that it is easier to learn and remember.

16、Why does the passage mention the brand names such as McDonald‟s and GM in the first paragraph？()

A、To show that a good brand name is significant for a company.

B、To tell readers that they are important and popular terms.

C、To introduce some well-known brand names to readers.

D、To explain why those companies are successful.

17、According to passage, a good brand name___________.

A、must be shown in pictures B、must be advertised a lot

C、is attractive to customers D、is always full of humor

18、Which of the following is most important in thinking a brand name popular？()

A、Being easy to remember、B、Having lots of advertisements.

C、Gaining support from association、D、Showing the benefits customers can have.

19、Which of the following statement is TRUE？()

A、People prefer strange brand names to ordinary ones.

B、Customers re interested in emotional brand names.

C、Brand names advertised in pictures are easy to make.

D、A brand name has little to do with a company‟s profits.

20、What is the main purpose of this passage？()

A、To tell how difficult it is to make a good brand name.

B、To compare different ways of choosing brand names.

C、To recommend some popular brand names.

D、To introduce what a good brand name is

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第4题

As the English language has changed at a fast speed in this century, so has the use of
the English language.

After the British Broadcasting Corporation (BBC) was founded in 1927, the particular style. of speech of the BBC announcers was recognized as Standard English or Received Pronunciation (RP) English.Now, most people still consider that the pronunciation and delivery of BBC announcers is the clearest and most understandable spoken English.

English has had a strong association with class and social status.However, since the Second World War there has been a considerable change of attitude towards speech snobbery, and hallmarks of class distinction such as styles of speech have been gradually discarded, especially by the younger generation.

As the need has arisen, new words have been invented or found from other languages and incorporated into English.Similarly, old words and expressions have been discarded as their usefulness has diminished or the fashions have passed.This also happens to styles and modes of speech which became fashionable at a particular time and in specific circumstances.

By the end of the 1960s it became apparent that it was not necessary to speak Standard English or even correct grammar to become popular, successful and rich.The fashionable speech of the day was no longer the prerogative of a privileged class but rather a defiant expression of class lessness.

The greatest single influence of the shaping of the English language in modern times is the American English.Over the last 25 years the English used by many people, particularly by those in the media, advertising and show business, has become more and more mid-Atlantic in style, delivery and accent.

In the 1970s, fashion favoured stressless pronunciation and a language full of jargon, slang and “in” words, much of it quite incomprehensible to the outside world.What is considered modern and fashionable in Britain today is often not the kind of English taught in schools and colleges.

1.Which one of the following is NOT true？

A.The use of the English language has not changed much in this century.

B.The BBS announcers speak Standard English.

C.English has no association with class and social status now.

D.Young people all speak English in the same way.

2.What does the author imply by saying “there has been a considerable change of attitude towards speech snobbery” (Para.3)？

A.People all speak English like BBC announcers.

B.There is a great change of attitude about how English should be spoken.

C.Some people still think their way of speaking is inferior.

D.Most people don’t believe their way of speaking is inferior.

3.According to the author, there was a trend in the U.S.for the young people _________.

A.to speak Standard English.

B.to speak English without class distinction

C.to speak English with class distinction

D.to speak English with grammar mistakes

4.The word “mid-Atlantic” in the passage (Para.6) probably means _________.

A.American and European

B.American and British

C.the Atlantic Ocean

D.in the middle of the Atlantic Ocean

5.It can be concluded from the passage that ________.

A.Standard English is taught in school and colleges

B.the young people are defiant because they refuse to speak standard English

C.English language is influenced by American English in the last 25 years

D.there has been a great change in the English language in this century

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第5题

5 Astrodome Sports Ltd was formed in December 2000 by seven engineers who comprise the boa
rd of directors of the

company. The seven engineers previously worked together for ‘Telstar’, a satellite navigation company.

In conjunction with one of the three largest construction companies within their country they constructed the ‘365

Sports Complex’ which has a roof that opens and uses revolutionary satellite technology to maintain grass surfaces

within the complex. The complex facilities, which are available for use on each day of the year, include two tennis

courts, a cricket pitch, an equestrian centre and six bowling greens. The tennis courts and cricket pitch are suitable

for use as venues for national competitions. The equestrian centre offers horse-riding lessons to the general public and

is also a suitable venue for show-jumping competitions. The equestrian centre and bowling greens have increased in

popularity as a consequence of regular television coverage of equestrian and bowling events.

In spite of the high standard of the grass surfaces within the sports complex, the directors are concerned by reduced

profit levels as a consequence of both falling revenues and increasing costs. The area in which the ‘365 Sports

Complex’ is located has high unemployment but is served by all public transport services.

The directors of Astrodome Sports Ltd have different views about the course of action that should be taken to provide

a strategy for the future improvement in the performance of the complex. Each director’s view is based on his/her

individual perception as to the interpretation of the information contained in the performance measurement system of

the complex. These are as follows:

Director

(a) ‘There is no point whatsoever in encouraging staff to focus on interaction with customers in efforts to create a

‘user friendly’ environment. What we need is to maintain the quality of our grass surfaces at all costs since that

is the distinguishing feature of our business.’

(b) ‘Buy more equipment which can be hired out to users of our facilities. This will improve our utilisation ratios

which will lead to increased profits.’

(c) ‘We should focus our attention on maximising the opening hours of our facilities. Everything else will take care

of itself.’

(d) ‘Recent analysis of customer feedback forms indicates that most of our customers are satisfied with the facilities.

In fact, the only complaints are from three customers – the LCA University which uses the cricket pitch for

matches, the National Youth Training Academy which held training sessions on the tennis courts, and a local

bowling team.’

(e) ‘We should reduce the buildings maintenance budget by 25% and spend the money on increased advertising of

our facilities which will surely attract more customers.’

(f) ‘We should hold back on our efforts to overcome the shortage of bowling equipment for hire. Recent rumours are

that the National Bowling Association is likely to offer large financial grants next year to sports complexes who

can show they have a demand for the sport but have deficiencies in availability of equipment.’

(g) ‘Why change our performance management system？ Our current areas of focus provide us with all the

information we need to ensure that we remain a profitable and effective business.’

As management accountant of Astrodome Sports Ltd you have recently read an article which discussed the following

performance measurement problems:

(i) Tunnel vision

(ii) Sub-optimisation

(iii) Misinterpretation

(iv) Myopia

(v) Measure fixation

(vi) Misrepresentation

(vii) Gaming

(viii) Ossification.

Required:

(a) Explain FOUR of the above-mentioned performance measurement problems (i-viii) and discuss which of the

views of the directors (a-g) illustrate its application in each case. (12 marks)

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