The show should have started an hour ago; I don’t know what could have caused the ( )
The show should have started an hour ago; I don’t know what could have caused the ().
A、alarm
B、delay
C、statement
D、custom
The show should have started an hour ago; I don’t know what could have caused the ().
A、alarm
B、delay
C、statement
D、custom
第1题
become very popular、They‟ve also given customers a point of reference when thinking about a company、Good brand might help
companies avoid costs and bring them greater profits.
Usually companies create names that are easy to learn and remember、Firstly the name should create interest、Rhymes and humor are
some ways to gain interest, but there are others as well、Think about your customers and what would interest them、Secondly, the name
should present a picture or image、People remember them most because the name is stored in pictures and words、Thirdly, the name
should be meaningful、It can be done with lots of advertising, but names that are themselves more meaningful to customers are more
easily stored in memory、More important, the name should have meaningful associations that show the benefits customers want、Then the
name should have some emotion、Emotional associations are easier to learn and remember、The Love Boat, for instance, is very easy to
remember、Finally, the name should be simple so that it is easier to learn and remember.
16、Why does the passage mention the brand names such as McDonald‟s and GM in the first paragraph?()
A、To show that a good brand name is significant for a company.
B、To tell readers that they are important and popular terms.
C、To introduce some well-known brand names to readers.
D、To explain why those companies are successful.
17、According to passage, a good brand name___________.
A、must be shown in pictures B、must be advertised a lot
C、is attractive to customers D、is always full of humor
18、Which of the following is most important in thinking a brand name popular?()
A、Being easy to remember、B、Having lots of advertisements.
C、Gaining support from association、D、Showing the benefits customers can have.
19、Which of the following statement is TRUE?()
A、People prefer strange brand names to ordinary ones.
B、Customers re interested in emotional brand names.
C、Brand names advertised in pictures are easy to make.
D、A brand name has little to do with a company‟s profits.
20、What is the main purpose of this passage?()
A、To tell how difficult it is to make a good brand name.
B、To compare different ways of choosing brand names.
C、To recommend some popular brand names.
D、To introduce what a good brand name is
第2题
A.show the listener that you value and respect them
B.soften what you say so as not to sound too direct or forceful
C.be genuine, apologize and show empathy
D.A and B only
第3题
company. The seven engineers previously worked together for ‘Telstar’, a satellite navigation company.
In conjunction with one of the three largest construction companies within their country they constructed the ‘365
Sports Complex’ which has a roof that opens and uses revolutionary satellite technology to maintain grass surfaces
within the complex. The complex facilities, which are available for use on each day of the year, include two tennis
courts, a cricket pitch, an equestrian centre and six bowling greens. The tennis courts and cricket pitch are suitable
for use as venues for national competitions. The equestrian centre offers horse-riding lessons to the general public and
is also a suitable venue for show-jumping competitions. The equestrian centre and bowling greens have increased in
popularity as a consequence of regular television coverage of equestrian and bowling events.
In spite of the high standard of the grass surfaces within the sports complex, the directors are concerned by reduced
profit levels as a consequence of both falling revenues and increasing costs. The area in which the ‘365 Sports
Complex’ is located has high unemployment but is served by all public transport services.
The directors of Astrodome Sports Ltd have different views about the course of action that should be taken to provide
a strategy for the future improvement in the performance of the complex. Each director’s view is based on his/her
individual perception as to the interpretation of the information contained in the performance measurement system of
the complex. These are as follows:
Director
(a) ‘There is no point whatsoever in encouraging staff to focus on interaction with customers in efforts to create a
‘user friendly’ environment. What we need is to maintain the quality of our grass surfaces at all costs since that
is the distinguishing feature of our business.’
(b) ‘Buy more equipment which can be hired out to users of our facilities. This will improve our utilisation ratios
which will lead to increased profits.’
(c) ‘We should focus our attention on maximising the opening hours of our facilities. Everything else will take care
of itself.’
(d) ‘Recent analysis of customer feedback forms indicates that most of our customers are satisfied with the facilities.
In fact, the only complaints are from three customers – the LCA University which uses the cricket pitch for
matches, the National Youth Training Academy which held training sessions on the tennis courts, and a local
bowling team.’
(e) ‘We should reduce the buildings maintenance budget by 25% and spend the money on increased advertising of
our facilities which will surely attract more customers.’
(f) ‘We should hold back on our efforts to overcome the shortage of bowling equipment for hire. Recent rumours are
that the National Bowling Association is likely to offer large financial grants next year to sports complexes who
can show they have a demand for the sport but have deficiencies in availability of equipment.’
(g) ‘Why change our performance management system? Our current areas of focus provide us with all the
information we need to ensure that we remain a profitable and effective business.’
As management accountant of Astrodome Sports Ltd you have recently read an article which discussed the following
performance measurement problems:
(i) Tunnel vision
(ii) Sub-optimisation
(iii) Misinterpretation
(iv) Myopia
(v) Measure fixation
(vi) Misrepresentation
(vii) Gaming
(viii) Ossification.
Required:
(a) Explain FOUR of the above-mentioned performance measurement problems (i-viii) and discuss which of the
views of the directors (a-g) illustrate its application in each case. (12 marks)
第4题
A.written
B.spoken
C.descriptive
D.prescriptive
第5题
A.Unless
B.But for
C.As to
D.As for
第7题
第8题
Directions:
You want to apply for the following job: a personal secretary to the general manager, write a letter to Mr. Byron to:
1) show your interest,
2) describe yourself, and
3) explain why you would be suitable for the job.
You should write approximately 100 words. Do not sign your own name at the end of your letter,use “Wang Lin ” instead.
第9题
A.Yes, really?
B.Yes, I wouldn't
C.I'd like that, but I can't afford the time
D.Good
第11题
1.The reason why young people should be discouraged from becoming actors is that ____.
A、actors are very determined people
B、the course at the drama school lasts two years
C、acting is very hard work
D、there are already too many actors
2.Why is an assistant stage manager's job difficult?____
A、Because he has to do everything.
B、Because he has to work long hours every day.
C、Because he will not be happy.
D、Because he has to wait for another chance.
3.Usually only students who ____are accepted.
A、have received good education
B、are hard-working
C、are talented and promising
D、are good-mannered
4."Then she got angry and said she would call the police". This sentence shows that ____.
A、She totally disbelieved the proposal
B、The man acted with an ill purpose
C、The man forced her into his big car
D、She was a nervous woman
5.The phrase "once in a blue moon" refers to ____.
A、once in a full moon
B、once for a while
C、once for a long time
D、once and for all