The general designer was talking to the builders of the Grand Hotel while pointing ______ the map.
A.for
B.out
C.dowu
D.at
A.for
B.out
C.dowu
D.at
第1题
sports retailing business in the UK has undergone a major change over the past ten years. First of all the supply side
has been transformed by the emergence of a few global manufacturers of the core sports products, such as training
shoes and football shirts. This consolidation has made them increasingly unwilling to provide good service to the
independent sportswear retailers too small to buy in sufficiently large quantities. These independent retailers can stock
popular global brands, but have to order using the Internet and have no opportunity to meet the manufacturer’s sales
representatives. Secondly, UK’s sportswear retailing has undergone significant structural change with the rapid growth
of a small number of national retail chains with the buying power to offset the power of the global manufacturers.
These retail chains stock a limited range of high volume branded products and charge low prices the independent
retailer cannot hope to match.
Good Sports has survived by becoming a specialist niche retailer catering for less popular sports such as cricket,
hockey and rugby. They are able to offer the specialist advice and stock the goods that their customers want.
Increasingly since 2000 Good Sports has become aware of the growing impact of e-business in general and e-retailing
in particular. They employed a specialist website designer and created an online purchasing facility for their
customers. The results were less than impressive, with the Internet search engines not picking up the company
website. The seasonal nature of Good Sports’ business, together with the variations in sizes and colours needed to
meet an individual customer’s needs, meant that the sales volumes were insufficient to justify the costs of running
the site.
Bob, however, is convinced that developing an e-business strategy suited to the needs of the independent sports
retailer such as Good Sports will be key to business survival. He has been encouraged by the growing interest of
customers in other countries to the service and product range they offer. He is also aware of the need to integrate an
e-business strategy with their current marketing, which to date has been limited to the sponsorship of local sports
teams and advertisements taken in specialist sports magazines. Above all, he wants to avoid head-on competition
with the national retailers and their emphasis on popular branded sportswear sold at retail prices that are below the
cost price at which Good Sports can buy the goods.
Required:
(a) Provide the partners with a short report on the advantages and disadvantages to Good Sports of developing
an e-business strategy and the processes most likely to be affected by such a strategy. (12 marks)
第3题
A.只可以制作匀速滚动的字幕
B.纵向滚动(Rolling)字幕只可以从下至上运动
C.横向滚动(Crawling)字幕只可以从右至左运动
D.可以随意调节滚动字幕的运动速率
第4题
A.动作安全区域一定大于字幕安全区域
B.字幕安全区域一定大于动作安全区域
C.在监视器窗口中,字幕安全区域和动作安全区域只可以同时显示或隐藏
D.在Adobe Title Designer窗口中,字幕安全区域和动作安全区域只可以同时显示或隐藏
第7题
A.metals
B.composites
C.polymers
D.alloys
第8题
A.position
B.place
C.charge
D.change
第9题
A.使用区域文字工具在任意图形或封闭路径上方单击并输入文字即可生成区域文字
B.使用路径文字工具在任意路径上方单击并输入文字即可生成路径文字
C.使用菜单命令“Title>Transform>Scale”,对区域文字进行缩放,其内部文字的大小不变
D.使用菜单命令“Title>Transform>Scale”,对路径文字进行缩放,其内部文字的大小随之改变
第10题
A.lack of
B.are lacking of
C.lack
D.are in lack